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Innovation:

Consumer Product

Are you an ambitious founder or team leader seeking specialists in food, beverage and wellness to create opportunity and growth for your brand?

  • We’re a proven and hands-on team with extensive experience and success building new-to-world innovations and brand transformations globally.
  • We can provide targeted and timely project support, or;
  • Longer term partnerships on end-to-end projects from ideation through to commercialisation and launch.

Here's what we offer

Research & Insights

Strategy & Innovation

Product Development

Branding & Design

Commercialisation

Go-To-Market Planning & Execution

Making your vision a reality

Solutions that drive growth and success

01/

New Product Innovation

Long or short horizons, local or global, new brand or new news for existing brand - our end to end innovation services got you covered.

02/

Product Optimisation

Sometimes, the biggest wins come from perfecting what you already have. We identify opportunities to optimise your current offer from refining the positioning and packaging to enhancing the functionality and appeal.

03/

Opportunity Analysis

Our opportunity analysis identifies gaps, trends, and key areas for innovation, ensuring you focus your efforts where they’ll deliver the most impact and returns.

04/

Commercial Feasibility

Great ideas only succeed with a strong commercial rigour. We analyze the financial and operational viability of your innovation to ensure it’s not just desirable—but feasible.

05/

Positioning or Repositioning

Crafting or reshaping a brand's position in the market is essential to remaining relevant. 

06/

Vision Mapping & Stakeholder
Alignment

Aligning teams and stakeholders around a shared vision is critical to innovation success. We create clear, compelling narratives to unite and inspire your team.

07/

Product Development Support

From early concepts to final delivery, we provide hands-on support throughout the product development lifecycle, ensuring your vision becomes reality.

08/

Go-to-market or Go-to-pitch
solutions

We create powerful go-to-market strategies and pitch decks that sell your vision to its intended audience.

Our Core Team

Terry & Matthew Squadrito

Founding Directors, Squad

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Read Bio

Kylie Hudson

Strategic Partner, Tripod

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Read Bio

Jane Smith

Strategic Partner, Tripod

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Read Bio

Our Clients

Innovation:

Hospitality Venue

Are you an ambitious founder or team leader seeking specialists in food, beverage and wellness to create opportunity and growth for your brand?

  • We’re a proven and hands-on team with extensive experience and success building new-to-world innovations and brand transformations globally.
  • We can provide targeted and timely project support, or;
  • Longer term partnerships on end-to-end projects from ideation through to commercialisation and launch.

Here's what we offer

Research & Insights

Strategy & Innovation

Product Development

Branding & Design

Commercialisation

Go-To-Market Planning & Execution

Making your vision a reality

Solutions that drive growth and success

01/

New Product Innovation

Long or short horizons, local or global, new brand or new news for existing brand - our end to end innovation services got you covered.

02/

Product Optimisation

Sometimes, the biggest wins come from perfecting what you already have. We identify opportunities to optimise your current offer from refining the positioning and packaging to enhancing the functionality and appeal.

03/

Opportunity Analysis

Our opportunity analysis identifies gaps, trends, and key areas for innovation, ensuring you focus your efforts where they’ll deliver the most impact and returns.

04/

Commercial Feasibility

Great ideas only succeed with a strong commercial rigour. We analyze the financial and operational viability of your innovation to ensure it’s not just desirable—but feasible.

05/

Positioning or Repositioning

Crafting or reshaping a brand's position in the market is essential to remaining relevant. 

06/

Vision Mapping & Stakeholder
Alignment

Aligning teams and stakeholders around a shared vision is critical to innovation success. We create clear, compelling narratives to unite and inspire your team.

07/

Product Development Support

From early concepts to final delivery, we provide hands-on support throughout the product development lifecycle, ensuring your vision becomes reality.

08/

Go-to-market or Go-to-pitch
solutions

We create powerful go-to-market strategies and pitch decks that sell your vision to its intended audience.

Our Core Team

Terry & Matthew Squadrito

Founding Directors, Squad

Testing biography goes in here. Testing biography goes in here. Testing biography goes in here. Testing biography goes in here.

Read Bio

Kylie Hudson

Strategic Partner, Tripod

Testing biography goes in here. Testing biography goes in here. Testing biography goes in here. Testing biography goes in here.

Read Bio

Jane Smith

Strategic Partner, Tripod

Testing biography goes in here. Testing biography goes in here. Testing biography goes in here. Testing biography goes in here.

Read Bio

Our Clients

Our Ethos

Awards & Recognition

Our Services

Strategy & Product Innovation

Product Innovation
Brand Strategy & Guardianship
Go-To-Market Plans
Marketing & Communications

Brand Identity & Messaging

Visual Identity
Brand & Product Naming
Copywriting

Packaging & Production

Concept Design & Finished Artwork
Glass Bottle & Structural Design
Physical Prototyping & 3D Visualisation
Sustainability Consulting
Product Sourcing

Advertising & Content

Key Visuals
ATL & BTL Assets
Photography & Video
3D Visualisations & Animation

Websites & Social Media

Full-service Website Creation
Social Media Strategy & Assets

Hospitality Venue Experience

Hospitality Concept & Consulting
Venue Brand Identity
Experience Design & Branded Moments
Signage & Wayfinding Design
Merchandise

Innovation at Squad is not just a buzz word. Our specialised team deliver everything from insight-driven ideation to world-class design and seamless execution –and we’ve been building benchmark brands for over a decade. Whether you’re a start-up seeking your first big leap or a scale-up aiming for the next breakthrough, we’re your go-to team for unlocking opportunities and making them real.

These are our areas of expertise. Where do you fit in?

Consumer Product

Hospitality Venue

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