The Spark Behind El Arquero
The bottle became a beacon for what Gilly and the team wanted Australians to feel about tequila – a feel-good brand that was still soulful and full of integrity. Getting that balance right was everything. We didn’t stop until it landed just right… and when it did, we knew we’d created something that could spark fresh enthusiasm for tequila in Australia.
“We started with an idea, a dream, and ended up with something we’re incredibly proud of. Matthew and Terry truly listened and invested themselves in what we were trying to achieve. It’s authentic, premium and has a touch of contemporary, yet completely accessible. The Squad team were brilliant from the start. They didn’t tell us what to do; they guided us on how to achieve our best result. It feels like we’ve absolutely nailed it together in partnership.”
Adam Gilchrist, El Arquero Co-Founder
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