Check out our Papa Salt and HIGHR case studies

After 14 years in the game, we’ve become quite good at transforming brands so they connect with tomorrow’s consumers. These days our role is a lot more hands on. We’re revolutionising products and venues from idea through to commercialisation.

So you won’t be surprised we’re dropping the ‘INK’. Because transforming brands that outperform in the market takes a SQUAD of specialised consultants, creatives and producers.

We are SQUAD 👉 CONSULTANCY > CREATIVE > PRODUCTION

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The LEX, W Hotel Brisbane

Inspired by the birthplace of the original W Hotel in Lexington Avenue, Manhattan–The LEX delivers the panache of a New York style grill with the vibrant energy and tropical flavours of Queensland. In collaboration with our partners, we developed an end-to-end solution injecting the W Hotel Brisbane with a reinvigorated F&B experience and a bold new identity.

Check out the case study here

Hotel Morris is a destination humming with intrigue—each venue represents a distinct but interlinked story to transition in mood and design between the bar, hotel and rooftop.

Poetica (opening soon!) is our latest endeavour with Etymon. Poetica is an enticing enclave—a buzzing bar and grill in the heart of North Sydney’s flourishing CBD. As you ascend the stairs, guided by the aroma of wood and charcoal, the hubbub of the street gives way to the clink of glasses and the murmur of contented diners. 

Alfie’s (opening soon!) completes the trifecta of our longtime partnership with Liquid & Larder, joining The Gidley and The Rover with a focus on seamless chopping block-to-plate, fork-to-mouth greatness.