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Our Services

Strategy & Product Innovation

Product Innovation
Brand Strategy & Guardianship
Go-To-Market Plans
Marketing & Communications

Brand Identity & Messaging

Visual Identity
Brand & Product Naming
Copywriting

Packaging & Production

Concept Design & Finished Artwork
Glass Bottle & Structural Design
Physical Prototyping & 3D Visualisation
Sustainability Consulting
Product Sourcing

Advertising & Content

Key Visuals
ATL & BTL Assets
Photography & Video
3D Visualisations & Animation

Websites & Social Media

Full-service Website Creation
Social Media Strategy & Assets

Hospitality Venue Experience

Hospitality Concept & Consulting
Venue Brand Identity
Experience Design & Branded Moments
Signage & Wayfinding Design
Merchandise

Denn - Redefining the task chair for the modern workspace

Papa Salt – A fresh-faced Aussie gin for Margot Robbie and friends

The LEX, W hotel Brisbane – Igniting hometown pride at W Hotel

Ora – Co-creating a mission-led wellness brand

Hotel Morris – Reviving a Sydney icon with a temptatious Italian renaissance story

Denn - Redefining the task chair for the modern workspace

Papa Salt – A fresh-faced Aussie gin for Margot Robbie and friends

The LEX, W hotel Brisbane – Igniting hometown pride at W Hotel

Ora – Co-creating a mission-led wellness brand

Hotel Morris – Reviving a Sydney icon with a temptatious Italian renaissance story

We’re pioneering ways people eat, drink and live better in an ever changing world. We revolutionise brands from idea through to commercialisation.

CONSULTANCY

Innovation and growth strategies with the best minds in the industry. Drawing from deep industry insights, we unlock hidden potential to create in-demand products and venues.

CREATIVE

Full service brand creation by our internationally award winning team. We transform brands and create powerful comms that challenge the norm and stand out.

PRODUCTION

Expert realisation of branded content, products and packaging inline with your vision and ambition. We offer global access to a proven network of specialists and manufacturers.

Let's talkFull service list

In Good Company

Squad News

Papa Salt and HIGHR win Gold and Silver at the Sydney Design Awards 2023

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Check out our Papa Salt and HIGHR case studies

We are SQUAD

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After 14 years in the game, we’ve become quite good at transforming brands so they connect with tomorrow’s consumers. These days our role is a lot more hands on. We’re revolutionising products and venues from idea through to commercialisation.

So you won’t be surprised we’re dropping the ‘INK’. Because transforming brands that outperform in the market takes a SQUAD of specialised consultants, creatives and producers.

We are SQUAD 👉 CONSULTANCY > CREATIVE > PRODUCTION

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Check out our recent hospitality clients' openings!

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The LEX, W Hotel Brisbane

Inspired by the birthplace of the original W Hotel in Lexington Avenue, Manhattan–The LEX delivers the panache of a New York style grill with the vibrant energy and tropical flavours of Queensland. In collaboration with our partners, we developed an end-to-end solution injecting the W Hotel Brisbane with a reinvigorated F&B experience and a bold new identity.

Check out the case study here

Hotel Morris is a destination humming with intrigue—each venue represents a distinct but interlinked story to transition in mood and design between the bar, hotel and rooftop.

New work coming soon

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Poetica (opening soon!) is our latest endeavour with Etymon. Poetica is an enticing enclave—a buzzing bar and grill in the heart of North Sydney’s flourishing CBD. As you ascend the stairs, guided by the aroma of wood and charcoal, the hubbub of the street gives way to the clink of glasses and the murmur of contented diners. 

Alfie’s (opening soon!) completes the trifecta of our longtime partnership with Liquid & Larder, joining The Gidley and The Rover with a focus on seamless chopping block-to-plate, fork-to-mouth greatness.

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