Product Innovation
Brand Strategy & Guardianship
Go-To-Market Plans
Marketing & Communications
Visual Identity
Brand & Product Naming
Copywriting
Concept Design & Finished Artwork
Glass Bottle & Structural Design
Physical Prototyping & 3D Visualisation
Sustainability Consulting
Product Sourcing
Key Visuals
ATL & BTL Assets
Photography & Video
3D Visualisations & Animation
Full-service Website Creation
Social Media Strategy & Assets
Hospitality Concept & Consulting
Venue Brand Identity
Experience Design & Branded Moments
Signage & Wayfinding Design
Merchandise
The path to launch or growth isn’t always clear. Our team brings the right mix of commercial problem-solving and creative vision, with flexible support—from ad hoc consultation to full project engagements. Whether you're a start-up taking your first leap or a scale-up chasing your next breakthrough, we’re your plug-in consulting team—led by founders Terry and Matthew Squadrito.
Brand Advisory & Guardianship
Brand & Marketing Assessment
Product & Packaging Assessment
New Product Concepting
Product Optimisation
Opportunity Analysis
Positioning & Repositioning
Creative Strategy & Direction
Messaging Platform
Pitch Documentation
Squad reawakened the soul of Campos by capturing the warmth of its café heritage in a refreshed packaging system — reconnecting the brand with its loyalists and reigniting its presence on retail shelves with character and confidence.
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A brand refresh for one of Australia’s most respected chefs. We reimagined his identity, developed new packaging for My Perfect Stock, and built a digital platform to tell his story, share recipes, and connect with a new generation of home cooks.
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Repositioned Zenith to lead the evolution of the modern workplace, with a brand platform and digital presence built to scale, flex and inspire environments of tomorrow.
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A brand world that distils craft, innovation and storytelling into every touchpoint, starting with the name itself and flexible thirty-product packaging system, through to a world-first tailored spirits platform—shaping a Sydney distillery into a category-defining icon.
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A brand world for Felons that captures freedom and optimism, translating the origin story of four felons into a bold identity and packaging system. The brand effortlessly flows across products, venues and campaigns, making every touchpoint a story worth sharing.
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A new brand for Ora, featuring a refined identity and packaging that balances traditional practices with clinical clarity—brought to life through an eCommerce website designed to build trust, guide discovery and support a seamless path to purchase.
View Case Study
Squad reawakened the soul of Campos by capturing the warmth of its café heritage in a refreshed packaging system — reconnecting the brand with its loyalists and reigniting its presence on retail shelves with character and confidence.
View Case Study
A brand refresh for one of Australia’s most respected chefs. We reimagined his identity, developed new packaging for My Perfect Stock, and built a digital platform to tell his story, share recipes, and connect with a new generation of home cooks.
View Case Study
Repositioned Zenith to lead the evolution of the modern workplace, with a brand platform and digital presence built to scale, flex and inspire environments of tomorrow.
View Case Study
A brand world that distils craft, innovation and storytelling into every touchpoint, starting with the name itself and flexible thirty-product packaging system, through to a world-first tailored spirits platform—shaping a Sydney distillery into a category-defining icon.
View Case Study
A brand world for Felons that captures freedom and optimism, translating the origin story of four felons into a bold identity and packaging system. The brand effortlessly flows across products, venues and campaigns, making every touchpoint a story worth sharing.
View Case Study
A new brand for Ora, featuring a refined identity and packaging that balances traditional practices with clinical clarity—brought to life through an eCommerce website designed to build trust, guide discovery and support a seamless path to purchase.
View Case Study
Co-founder, Strategy & Partnerships
Co-founder and strategic lead at Squad, Terry has an intuitive gift for bringing the best talent together under a shared vision. A creative at heart, a natural connector, and a strategic mastermind with 20 years of B2B and consumer branding experience—driving transformative change for brands and businesses of all sizes.
Co-founder & Creative Director
Co-founder and creative visionary behind Squad’s globally award-winning work, Matthew is one half of the twin brother duo. He brings a rare set of skills to the team—craft category knowledge, 20 years of experience, and a highly coveted creative style.
Strategy Partner - Innovation, Brand & Marketing
A commercially driven marketing leader with 25+ years of experience in consumer marketing, insights, and innovation, Kylie has led marketing strategy for global and local FMCG blue-chips, including Sara Lee, Diageo, CUB, Lion, and The a2 Milk Company. She is renowned for delivering transformative brand strategies, data-led insights, and market-defining innovation across APAC.
Strategy Partner - Innovation, Brand & Marketing
An experienced marketer, brand strategist, and insights and innovation leader with 25+ years of experience leading world-class brand portfolios for major multinationals, including Diageo, Lion, CUB, and Procter & Gamble across Australia, Asia, and the US. Jane has also spent many years consulting for both large and small businesses on marketing capability, innovation, insights, and brand strategy.
Creative Digital Strategist
Emmy® nominated Producer and Creative Strategist. Nigel has worked in Sydney, Los Angeles and London with brands, platforms and studios on content development and storytelling for 15+ years with companies like Sonos, Levi's, Disney, Amazon, Netflix, Apple, Snap, Marriott, Hendrick's Gin, Headspace and Bumble.
Co-founder, Strategy & Partnerships
Co-founder and strategic lead at Squad, Terry has an intuitive gift for bringing the best talent together under a shared vision. A creative at heart, a natural connector, and a strategic mastermind with 20 years of B2B and consumer branding experience—driving transformative change for brands and businesses of all sizes.
Co-founder & Creative Director
Co-founder and creative visionary behind Squad’s globally award-winning work, Matthew is one half of the twin brother duo. He brings a rare set of skills to the team—craft category knowledge, 20 years of experience, and a highly coveted creative style.
Strategy Partner - Innovation, Brand & Marketing
A commercially driven marketing leader with 25+ years of experience in consumer marketing, insights, and innovation, Kylie has led marketing strategy for global and local FMCG blue-chips, including Sara Lee, Diageo, CUB, Lion, and The a2 Milk Company. She is renowned for delivering transformative brand strategies, data-led insights, and market-defining innovation across APAC.
Strategy Partner - Innovation, Brand & Marketing
An experienced marketer, brand strategist, and insights and innovation leader with 25+ years of experience leading world-class brand portfolios for major multinationals, including Diageo, Lion, CUB, and Procter & Gamble across Australia, Asia, and the US. Jane has also spent many years consulting for both large and small businesses on marketing capability, innovation, insights, and brand strategy.
Creative Digital Strategist
Emmy® nominated Producer and Creative Strategist. Nigel has worked in Sydney, Los Angeles and London with brands, platforms and studios on content development and storytelling for 15+ years with companies like Sonos, Levi's, Disney, Amazon, Netflix, Apple, Snap, Marriott, Hendrick's Gin, Headspace and Bumble.
Brand Advisory & Guardianship
Venue & Marketing Assessment
Local Area & Audience Insights
Hospitality Strategy & Brand Positioning
Venue & Brand Experience Concepts
Design & Architecture Collaboration
Food & Beverage Direction & Menu Development
Activations, Programming & Partnerships Ideation
Wayfinding & Signage Design
Fellow Hospitality and Squad created a unified venue and brand concept for the hotel, rooftop and bar—blending its historic architecture with an immersive brand and guest experience.
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W Hotel Brisbane engaged Fellow Hospitality and Squad to reimagine its all-day dining venue and brand—blending W’s brand vision with Brisbane’s emerging culture to attract a new wave of guests.
View Case Study
We have partnered with Liquid & Larder for six years, branding five of their Sydney venues. Most recently, Squad led a strategic rebrand and new website to reflect the group’s evolution and future vision.
View Case Study
The tasty brief was to bring Harvey’s bold, American-style food philosophy to life. From placemaking to packaging and the website, every element is larger than life—seasoned with a dash of nostalgia as the secret sauce.
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Sonnel, Western Sydney’s leading hospitality group, partnered with Squad to co-build a brand that reflects their commitment to elevating community-first hubs with quality food, drink and entertainment. With a strong foundation in place, a pipeline of venue transformations in partnership with Squad is now underway.
Hotel, hospitality and brand concept by Fellow Hospitality and Squad, launching in 2026. This 15-storey, five-star hotel in South Brisbane will feature 137 luxury rooms, an elevated lobby experience, rooftop restaurant, and wellness-focused amenities —creating an upmarket urban retreat in the city’s heart.
Fellow Hospitality and Squad created a unified venue and brand concept for the hotel, rooftop and bar—blending its historic architecture with an immersive brand and guest experience.
View Case Study
W Hotel Brisbane engaged Fellow Hospitality and Squad to reimagine its all-day dining venue and brand—blending W’s brand vision with Brisbane’s emerging culture to attract a new wave of guests.
View Case Study
We have partnered with Liquid & Larder for six years, branding five of their Sydney venues. Most recently, Squad led a strategic rebrand and new website to reflect the group’s evolution and future vision.
View Case Study
The tasty brief was to bring Harvey’s bold, American-style food philosophy to life. From placemaking to packaging and the website, every element is larger than life—seasoned with a dash of nostalgia as the secret sauce.
View Case Study
Sonnel, Western Sydney’s leading hospitality group, partnered with Squad to co-build a brand that reflects their commitment to elevating community-first hubs with quality food, drink and entertainment. With a strong foundation in place, a pipeline of venue transformations in partnership with Squad is now underway.
Hotel, hospitality and brand concept by Fellow Hospitality and Squad, launching in 2026. This 15-storey, five-star hotel in South Brisbane will feature 137 luxury rooms, an elevated lobby experience, rooftop restaurant, and wellness-focused amenities —creating an upmarket urban retreat in the city’s heart.
Co-founder, Strategy & Partnerships
Co-founder and strategic lead at Squad, Terry has an intuitive gift for bringing the best talent together under a shared vision. A creative at heart, a natural connector, and a strategic mastermind with 20 years of B2B and consumer branding experience—driving transformative change for brands and businesses of all sizes.
Co-founder & Creative Director
Co-founder and creative visionary behind Squad’s globally award-winning work, Matthew is one half of the twin brother duo. He brings a rare set of skills to the team—craft category knowledge, 20 years of experience, and a highly coveted creative style.
Design Director
A seasoned Design Director with 17 years experience across a multitude of sectors. With a meticulous eye for detail and a deep understanding of Brand Development, he crafts progressive and impactful design solutions that deliver. From strategy, to final execution, he is committed to fostering collaboration, guiding clients through the creative process, and ensuring each project is effective and enjoyable.
Consulting Partner, Fellow Hospitality
Monique is a highly experienced hospitality and accommodation concept developer. Grounded in operations, she brings multidisciplinary expertise and a deep understanding of venue management and commercial opportunities. Fellow Hospitality has a strong track record of boosting venue turnover, profitability, and marketability. Clients include W Hotels, Salter Brothers, Accor, Marriott, Red Cape, IHG, Epochal Hotels, and Reward Group.
Consulting Partner, Spitfire Fox Hospitality
Founder of Spitfire Fox, an F&B concept studio and strategic advisory. With over 20 years of global hospitality expertise—including a decade launching and operating multi-site hospitality brands with Soho House Group—they blend creativity with commercial insight to deliver visually captivating, seamlessly executed, and highly impactful spaces that redefine food, drink, and dining.
Marketing & Communications
With diverse industry experience spanning luxury, fashion, lifestyle, events, and hospitality, Montana is a strategic and integrated marketer with extensive experience in leading and developing multi-channel marketing programs. Passionate about building brands, she has adopted an innovative, creative and analytical approach to deliver communications that increase brand engagement, with proven success in developing and executing marketing campaigns.
Co-founder, Strategy & Partnerships
Co-founder and strategic lead at Squad, Terry has an intuitive gift for bringing the best talent together under a shared vision. A creative at heart, a natural connector, and a strategic mastermind with 20 years of B2B and consumer branding experience—driving transformative change for brands and businesses of all sizes.
Co-founder & Creative Director
Co-founder and creative visionary behind Squad’s globally award-winning work, Matthew is one half of the twin brother duo. He brings a rare set of skills to the team—craft category knowledge, 20 years of experience, and a highly coveted creative style.
Design Director
A seasoned Design Director with 17 years experience across a multitude of sectors. With a meticulous eye for detail and a deep understanding of Brand Development, he crafts progressive and impactful design solutions that deliver. From strategy, to final execution, he is committed to fostering collaboration, guiding clients through the creative process, and ensuring each project is effective and enjoyable.
Consulting Partner, Fellow Hospitality
Monique is a highly experienced hospitality and accommodation concept developer. Grounded in operations, she brings multidisciplinary expertise and a deep understanding of venue management and commercial opportunities. Fellow Hospitality has a strong track record of boosting venue turnover, profitability, and marketability. Clients include W Hotels, Salter Brothers, Accor, Marriott, Red Cape, IHG, Epochal Hotels, and Reward Group.
Consulting Partner, Spitfire Fox Hospitality
Founder of Spitfire Fox, an F&B concept studio and strategic advisory. With over 20 years of global hospitality expertise—including a decade launching and operating multi-site hospitality brands with Soho House Group—they blend creativity with commercial insight to deliver visually captivating, seamlessly executed, and highly impactful spaces that redefine food, drink, and dining.
Marketing & Communications
With diverse industry experience spanning luxury, fashion, lifestyle, events, and hospitality, Montana is a strategic and integrated marketer with extensive experience in leading and developing multi-channel marketing programs. Passionate about building brands, she has adopted an innovative, creative and analytical approach to deliver communications that increase brand engagement, with proven success in developing and executing marketing campaigns.
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