Many are overwhelmed by complex chemical compounds, excessive choice and a lack of confidence in choosing the right products for their skin. Boost Lab puts the power to revitalise and create healthy-looking skin back in your hands with a mission to simplify skincare for all.
The brand and packaging evokes radiance and science-backed-potency —balancing ‘shelf appeal’ with clear cut messaging to help put the power of professional-grade skincare into the hands of a broad customer base.
Clear and concise messaging supported by an iconography system helps customers easily navigate the product best suited for their skin needs.
The vibrant use of colour offers clear variant differentiation with a rainbow laser foil to supercharger the packaging on shelf with radiant splendour.
Founded in 2020, BOOST LAB is now stocked in over 1,500 pharmacies and exporting to the US, Canada, Malaysia and New Zealand.
Art Direction
Brand Identity
Brand Strategy
Packaging
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