Challenge

Denn balances functional innovation, industry-leading sustainability and a warm, residential aesthetic — a rare combination in the task chair category. Our role was to clarify the brand’s purpose and carve out a compelling space in the market.

We uncovered a key insight: today’s workspaces are more fluid, personal and hybrid than ever before. People seek tools that elevate their everyday performance while fitting seamlessly into their environment. Denn delivers — combining ergonomic excellence with conscious design and a soft, approachable form that feels right at home.

3D & Motion 

‘Enhance your every move’ comes to life in a dynamic 3D motion reel — a fluid, expressive piece that mirrors the intuitive performance of the chair.

The product becomes the hero: rotating, flexing and adapting in rhythm with composed music and shifts in tempo. Each scene draws the viewer deeper into the Denn world — spotlighting key functional features while evoking the ease and elegance of human movement.

Website

The digital experience captures Denn’s kinetic spirit.

Built as an interactive, motion-rich platform, the website showcases the chair in its best light — allowing users to engage directly with its design and detail. A custom simulator invites full personalisation, enabling users to configure frame colour, mesh tone and arm style in real time. The result is an immersive, intuitive brand world where every touchpoint feels as considered as the product itself.

Sustainability

Welcome to the post-plastic era.

Denn is made using 55.9% post-consumer and post-industrial recycled materials — including ocean-bound plastics such as discarded fishing nets. To spotlight these credentials, we created a bold visual gesture: placing the chair within a dramatic oceanscape.

The image is arresting and symbolic — a celebration of material innovation and a statement of intent. Sustainability isn’t a feature; it’s foundational to the brand’s identity.