Challenge

Denn balances functional innovation, game-changing sustainability and a beautiful residential aesthetic to deliver a task chair for the modern workspace.

It was our role to crystallise a clear brand vision and differentiated position that filtered down to messaging, identity, motion design, website and photography art direction.

The key insight we uncovered is that today people’s workspaces are more varied and customised than ever before. They are looking for products that offer personalised enhancements to their everyday performance. ‘Denn (essentially) enhances your every move’ with unsurpassed functional performance, sustainability and a flexible residential aesthetic that has you feeling right at home in your work environment.

3D & Motion 

The concept of ‘Enhance your every move’ comes to life in a 3D motion reel and plays to the human-centric design of the chair. Here, the product takes centre stage as it moves, rotates and flexes – a beautiful performance that celebrates the symbiotic relationship between product and person. Colour, composed music and variation in tempo interplay to deliver motion that immerses you in the world of Denn, whilst pulling you into focus on distinctive product features.

Website

The website is a visually striking platform that showcases the distinctive features and impressive design of the chair. Our aim was to channel the movement and interactivity of the chair into an immersive digital experience. 3D and motion are paramount in delivering a kinetic design experience, featuring a custom simulator that allows you to design your own Denn chair right down to the frame and mesh colour and arm style.

Sustainability

Welcome to the post-plastic era. 55.9% of Denn is made from post-consumer and post-industrial recycled material. The seat mesh and other components are made from ocean bound plastics such as fishing nets and other marine plastic litter. To shine a light on Denn’s impressive sustainability credentials, we immersed Denn in a dramatic oceanscape to create a striking visual statement.