Challenge

After two years of brewing great beer for the thirsty people of Brisbane, the Felons team embarked on their next adventure that redefines the brewery experience right next door to the original site on Howard Smith Wharves. Here the Felons team unearth the fine art of conditioning beer in barrels which are available on tap and offer an epic lineup of live local entertainment and punchy food.

Our task was to expand the existing Felons brand with a visual identity that captures the modern, creative edge of the venue and product offering whilst upholding a clear connection to the Felons brand DNA.

Approach

The Barrel Hall is a beacon of bold creativity that attracts all walks of life to experience a more progressive side of Felons Brewing Co. We created a seal that captures this and is versatile enough to work with a wide range of applications.

An identity system was then developed so the Barrel Hall concept could be brought to life through a broad spectrum of touchpoints across signage, posters, packaging and website.