Challenge

To evolve the Howard Smith Wharves brand and create a chameleon brand that could adapt to suit a diverse mix of venues and audiences.

Approach

The wordmark is timeless, using colour blocks that reflect the natural surroundings and culinary delights in a simplistic form. Colour and dynamism capture the energy of the precinct and are fully embraced on the website and campaign creative. Rich photography and video are interwoven with colour to amplify the venue experience.

The website captures the scale of the precinct and showcases the world-class venues that have made their mark on the Brisbane hospitality scene. It’s about a big first impression on landing to peak interest, followed by a simple and intuitive user experience so visitors can explore and share.

Result

A mature brand identity reflecting the importance and impact the precinct has had on the Brisbane community, whilst remaining adaptable to grow alongside HSW in the future.