Evolve Matt Moran’s brand identity to better reflect his values as a chef, farmer, and restaurateur. Build a digital platform that elevates his profile, tells his story, and creates a home for his growing portfolio. Develop the brand and packaging system for My Perfect Stock—a new range of premium cooking stocks—ready for launch and major retail distribution.
We began by redefining Matt’s brand essence through a visual identity that captures his grounded confidence and deep sense of place. The new look needed to balance approachability with credibility — connecting his roots on the farm and experience in the kitchen, while resonating with everyday cooks across Australia.
A clear messaging system and photography direction were shaped to bring consistency across every touchpoint — from packaging and website to social content. The site was designed as a central hub for the brand: part shop, part recipe destination, part storytelling platform.
We created a distinct identity and packaging system for My Perfect Stock, Matt’s new supermarket range. The design balances simplicity with shelf presence — rich, earthy tones and a strong typographic hierarchy bring clarity and confidence at point of purchase. Matt’s voice was thoughtfully woven in to guide and inspire home cooks, helping them deliver chef-level flavour in their own kitchens.
My Perfect Stock is now stocked in major supermarkets across Australia. The updated identity and platform position Matt for long-term growth — as a chef, founder, and master of the modern Australian kitchen.
Art Direction
Brand Identity
Brand Strategy
Key Messaging
Packaging
Website
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