Organic Mountain set out to build more than a product line—they wanted to tell a deeper story about sustainable farming, traceable impact, and cultural respect. The challenge lay in distilling this layered purpose into a brand that felt clear, premium, and accessible. It needed to avoid the tropes of the organic category while communicating genuine integrity across a broad and growing range of products.
At the heart of the brand is a single, powerful symbol—the mountain. More than a namesake, it serves as a visual anchor representing source, strength, and sustainability. We developed a refined identity and packaging system that balances ethical integrity with shelf confidence. For dry goods, the mountain motif becomes a die-cut window, placing product transparency at the centre. In premium lines like coffee and oils, the form is treated with radiant gold foil, elevating the experience without losing its grounded soul.
The digital experience brings the brand’s values to life with immersive storytelling. At its core is the ‘Trace Your Difference’ feature—a transparency tool that lets customers see the real-world impact of their purchases. Product discovery, education, and e-commerce flow seamlessly through a clean, mobile-first interface enriched with photography and founder-led video content.
Organic Mountain launched with a unified identity and a strong visual language across retail and digital. The range is now stocked in leading health and organic food retailers, with a growing e-commerce presence. The brand has carved out a premium, purpose-led position in a highly competitive space.
Photography by Lucas Peng & Nikki To
Art Direction
Brand Identity
Brand Strategy
E-Commerce Website
Key Messaging
Photography by Lucas Peng & Nikki To
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