The Challenge

Despite its industry leadership and end-to-end capabilities, Zenith’s brand wasn’t reflecting the depth or dynamism of the business. Known for its partnerships and product range, the brand lacked a strong, unified voice. The opportunity was to elevate perception, moving from a transactional supplier to a strategic collaborator — without losing the operational rigour and trust it had built over decades.

The Approach

We grounded the brand in a single idea: Curators of the Modern Workspace. This narrative shift repositioned Zenith from product provider to strategic enabler, a partner in cultural transformation through space. A new tone of voice brought clarity and approachability, while a modular visual identity drew from the forms of Zenith’s own furniture. The system was built to flex, from spec sheets and packaging to immersive showrooms and digital platforms, unifying communication across regions and teams.

Strategic Brand Platform

We created a cohesive brand platform that strategically redefined Zenith’s role and ambitions in the eyes of their clients. Core messaging focused on performance, relationships, people and sustainability — bringing clarity and alignment across teams, channels and regions. We then built a flexible identity system designed to scale with the business, ensuring consistency and impact at every stage of the brand journey.

Website

The website became a pivotal expression of the new brand — not just a catalogue, but a curated experience. Rebuilt as both a storytelling platform and a digital showroom, it was designed to inspire and inform in equal measure. The structure was simplified for intuitive navigation, while immersive product pages and integrated design tools helped translate Zenith’s offering into a seamless digital journey.

The Result

The brand repositioning gave Zenith a renewed sense of clarity and momentum. Internally, it united teams around a stronger purpose. Externally, it elevated perception, helping shift the narrative from functional supplier to design-led partner. Today, Zenith continues to lead the evolution of the modern workplace, with a brand built to scale, flex and inspire.