For us the story begins at the sighting of an opportunity to challenge the norm. And at this point, we bring specialised knowledge and fresh thinking to the fore so a premium product and venue can be realised with originality.
We love what we do and are drawn to like minded people; new world thinkers with old school values that are in pursuit of absolute quality above all. Together we’re redefining what premium and luxury means to the world today, and we like to think we’re shaping its future to benefit both people and the planet. We’re scaling it, making it more relevant, and broadening its appeal to people with an insatiable thirst for discovery.
What started as twin brother design partnership has grown into a passionate squad of thinkers, creatives and producers—and extends to a greater network of industry specialists. One that has taken over a decade to cultivate.
The future is bright and we welcome anyone to join us for the ride.
Product Innovation
Brand Strategy & Guardianship
Go-To-Market Plans
Marketing & Communications
Visual Identity
Brand & Product Naming
Copywriting
Concept Design & Finished Artwork
Glass Bottle & Structural Design
Physical Prototyping & 3D Visualisation
Sustainability Consulting
Product Sourcing
Key Visuals
ATL & BTL Assets
Photography & Video
3D Visualisations & Animation
Full-service Website Creation
Social Media Strategy & Assets
Hospitality Concept & Consulting
Venue Brand Identity
Experience Design & Branded Moments
Signage & Wayfinding Design
Merchandise
After 14 years in the game, we’ve become quite good at transforming brands so they connect with tomorrow’s consumers. These days our role is a lot more hands on. We’re revolutionising products and venues from idea through to commercialisation.
So you won’t be surprised we’re dropping the ‘INK’. Because transforming brands that outperform in the market takes a SQUAD of specialised consultants, creatives and producers.
We are SQUAD 👉 CONSULTANCY > CREATIVE > PRODUCTION
Poetica, Etymon Projects
Poetica is our latest endeavour with Etymon. Poetica is an enticing enclave—a buzzing bar and grill in the heart of North Sydney’s flourishing CBD. As you ascend the stairs, guided by the aroma of wood and charcoal, the hubbub of the street gives way to the clink of glasses and the murmur of contented diners.
The LEX, W Hotel Brisbane
Inspired by the birthplace of the original W Hotel in Lexington Avenue, Manhattan–The LEX delivers the panache of a New York style grill with the vibrant energy and tropical flavours of Queensland. In collaboration with our partners, we developed an end-to-end solution injecting the W Hotel Brisbane with a reinvigorated F&B experience and a bold new identity.
Read more in our case study.
Hotel Morris is a destination humming with intrigue—each venue represents a distinct but interlinked story to transition in mood and design between the bar, hotel and rooftop.
Check out the case study here
Alfie’s (opening soon!) completes the trifecta of our longtime partnership with Liquid & Larder, joining The Gidley and The Rover with a focus on seamless chopping block-to-plate, fork-to-mouth greatness.
Sign up to be the first to know about updates, new projects, and all things SQUAD.