The strongest brands have a magnetic pull on the shelf. They communicate what makes them different in ways that feel fresh and relevant. Just as importantly, they connect with what people are really looking for, both functionally and emotionally.
Getting there takes more than good design. Terry and Matthew are hands on with every project, helping founders and teams uncover the opportunity, shape concepts that respond to a market need and see it through to the shelf. We believe what hooks you on screen should be exactly what your customer holds in their hand.
You can spend years perfecting a product, but if people don’t immediately understand its value, trust its quality or even notice it, much of that effort is lost. Achieving the right solution is the result of a beautiful tension between commercial logic, creative vision and production practicality. Get all three in balance and we’re cooking with gas.
Brands that build instant recognition and long-term value.
Designed to be seeked out, picked up, trusted and chosen.
Flexible identity systems built to grow with your business.
Invest with greater confidence and fewer costly missteps.
One team, from strategy through to the finished product.
A team of specialists across every stage of the project.
Transforming Margot Robbie and co-founders’ shared coastal memories into an iconic bottle.
View Case Study
A brand refresh for one of Australia’s most respected chefs, spanning identity, packaging and digital.
View Case Study
A premium tequila with Adam Gilchrist at its heart. Celebrating its soulful Mexican heritage with the easy-going spirit of Australia.
View Case Study
Creating a wellness brand that balances clinically researched science with the wisdom of traditional herbal medicine.
View Case Study
Repositioning Nuzest for global expansion, reflecting its leadership in premium plant-based nutrition.
View Case Study Transforming Margot Robbie and co-founders’ shared coastal memories into an iconic bottle.
View Case Study A brand refresh for one of Australia’s most respected chefs, spanning identity, packaging and digital.
View Case Study A premium tequila with Adam Gilchrist at its heart. Celebrating its soulful Mexican heritage with the easy-going spirit of Australia.
View Case Study Creating a wellness brand that balances clinically researched science with the wisdom of traditional herbal medicine.
View Case Study Repositioning Nuzest for global expansion, reflecting its leadership in premium plant-based nutrition.
View Case Study
Co-founder, Strategy & Partnerships
Co-founder and strategic lead at Squad, Terry has an intuitive gift for bringing the best talent together under a shared vision. A creative at heart, a natural connector, and a strategic mastermind with 20 years of B2B and consumer branding experience—driving transformative change for brands and businesses of all sizes.
Co-founder & Creative Director
Co-founder and creative visionary behind Squad’s globally award-winning work, Matthew is one half of the twin brother duo. He brings a rare set of skills to the team—craft category knowledge, 20 years of experience, and a highly coveted creative style.
Strategy Partner - Brand & Communications
A Brand Strategist, Content Creator and Fractional CMO who brings together creative thinkers with business leaders to ensure projects deliver the right results. 25+ years’ experience working in Technology, Finance, Local Government and NFP, Professional Services, Hospitality, and Health and Wellbeing. These include Microsoft, The JP Morgan, Zenith, Mirvac, Nuzest, and Boost Lab.
Design Director
A seasoned Design Director with 17 years experience across a multitude of sectors. With a meticulous eye for detail and a deep understanding of Brand Development, he crafts progressive and impactful design solutions that deliver. From strategy, to final execution, he is committed to fostering collaboration, guiding clients through the creative process, and ensuring each project is effective and enjoyable.
Strategy Partner - Innovation, Brand & Marketing
A commercially driven marketing leader with 25+ years of experience in consumer marketing, insights, and innovation, Kylie has led marketing strategy for global and local FMCG blue-chips, including Sara Lee, Diageo, CUB, Lion, and The a2 Milk Company. She is renowned for delivering transformative brand strategies, data-led insights, and market-defining innovation across APAC.
Strategy Partner - Innovation, Brand & Marketing
An experienced marketer, brand strategist, and insights and innovation leader with 25+ years of experience leading world-class brand portfolios for major multinationals, including Diageo, Lion, CUB, and Procter & Gamble across Australia, Asia, and the US. Jane has also spent many years consulting for both large and small businesses on marketing capability, innovation, insights, and brand strategy.
Co-founder, Strategy & Partnerships
Co-founder and strategic lead at Squad, Terry has an intuitive gift for bringing the best talent together under a shared vision. A creative at heart, a natural connector, and a strategic mastermind with 20 years of B2B and consumer branding experience—driving transformative change for brands and businesses of all sizes.
Co-founder & Creative Director
Co-founder and creative visionary behind Squad’s globally award-winning work, Matthew is one half of the twin brother duo. He brings a rare set of skills to the team—craft category knowledge, 20 years of experience, and a highly coveted creative style.
Strategy Partner - Brand & Communications
A Brand Strategist, Content Creator and Fractional CMO who brings together creative thinkers with business leaders to ensure projects deliver the right results. 25+ years’ experience working in Technology, Finance, Local Government and NFP, Professional Services, Hospitality, and Health and Wellbeing. These include Microsoft, The JP Morgan, Zenith, Mirvac, Nuzest, and Boost Lab.
Design Director
A seasoned Design Director with 17 years experience across a multitude of sectors. With a meticulous eye for detail and a deep understanding of Brand Development, he crafts progressive and impactful design solutions that deliver. From strategy, to final execution, he is committed to fostering collaboration, guiding clients through the creative process, and ensuring each project is effective and enjoyable.
Strategy Partner - Innovation, Brand & Marketing
A commercially driven marketing leader with 25+ years of experience in consumer marketing, insights, and innovation, Kylie has led marketing strategy for global and local FMCG blue-chips, including Sara Lee, Diageo, CUB, Lion, and The a2 Milk Company. She is renowned for delivering transformative brand strategies, data-led insights, and market-defining innovation across APAC.
Strategy Partner - Innovation, Brand & Marketing
An experienced marketer, brand strategist, and insights and innovation leader with 25+ years of experience leading world-class brand portfolios for major multinationals, including Diageo, Lion, CUB, and Procter & Gamble across Australia, Asia, and the US. Jane has also spent many years consulting for both large and small businesses on marketing capability, innovation, insights, and brand strategy.
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