People rarely fall in love with a venue because of one thing. It’s usually the orchestration of thoughtful details and moments, from the food and drinks to the style of service, music, interiors, lighting, that creates a destination people genuinely want to be part of.
The venues people return to have a distinctive way of doing things. There’s no confusion about what they are or why they exist. People are drawn to something that feels different, and they keep coming back because every visit delivers on that promise.
Terry and Matthew are hands-on with every project, collaborating with operators, architects, designers and consultants to bring every guest touchpoint into alignment. Whether we’re helping shape a new venue or evolve an established one, we create the brand foundations and guest-facing assets that make the whole experience feel connected.
Shaping the central concept that gives people a reason to visit and return.
Designing guest touchpoints that feel connected from start to finish.
Creating practical brand systems that go the distance.
Working alongside architects and designers to help realise the venue vision.
Extending the venue experience into the digital world.
The assets your team needs to open successfully and gain momentum.
Brisbane’s leading dining, entertainment and cultural precinct.
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Reviving a Sydney icon through a decadent Italian renaissance story.
View Case Study
Bringing fresh energy to Cali Press through a cohesive identity system blending Californian cool with Sydney’s coastal optimism.
View Case Study
A new face for the group and 20 venues united under one digital home.
View Case Study
Bringing Harvey’s bold American-style food philosophy to life through a nostalgic brand with cult appeal.
View Case Study
Creating an upmarket urban retreat in the heart of Brisbane. Concept and brand in collaboration with Fellow Hospitality. Coming soon.
Brisbane’s leading dining, entertainment and cultural precinct.
View Case Study Reviving a Sydney icon through a decadent Italian renaissance story.
View Case Study Bringing fresh energy to Cali Press through a cohesive identity system blending Californian cool with Sydney’s coastal optimism.
View Case Study A new face for the group and 20 venues united under one digital home.
View Case Study Bringing Harvey’s bold American-style food philosophy to life through a nostalgic brand with cult appeal.
View Case Study Creating an upmarket urban retreat in the heart of Brisbane. Concept and brand in collaboration with Fellow Hospitality. Coming soon.
Co-founder, Strategy & Partnerships
Co-founder and strategic lead at Squad, Terry has an intuitive gift for bringing the best talent together under a shared vision. A creative at heart, a natural connector, and a strategic mastermind with 20 years of B2B and consumer branding experience—driving transformative change for brands and businesses of all sizes.
Co-founder & Creative Director
Co-founder and creative visionary behind Squad’s globally award-winning work, Matthew is one half of the twin brother duo. He brings a rare set of skills to the team—craft category knowledge, 20 years of experience, and a highly coveted creative style.
Consulting Partner, Fellow Hospitality
Monique is a highly experienced hospitality and accommodation concept developer. Grounded in operations, she brings multidisciplinary expertise and a deep understanding of venue management and commercial opportunities. Fellow Hospitality has a strong track record of boosting venue turnover, profitability, and marketability. Clients include W Hotels, Salter Brothers, Accor, Marriott, Red Cape, IHG, Epochal Hotels, and Reward Group.
Consulting Partner, Spitfire Fox Hospitality
Founder of Spitfire Fox, an F&B concept studio and strategic advisory. With over 20 years of global hospitality expertise—including a decade launching and operating multi-site hospitality brands with Soho House Group—they blend creativity with commercial insight to deliver visually captivating, seamlessly executed, and highly impactful spaces that redefine food, drink, and dining.
Marketing & Communications
With diverse industry experience spanning luxury, fashion, lifestyle, events, and hospitality, Montana is a strategic and integrated marketer with extensive experience in leading and developing multi-channel marketing programs. Passionate about building brands, she has adopted an innovative, creative and analytical approach to deliver communications that increase brand engagement, with proven success in developing and executing marketing campaigns.
Design Director
A seasoned Design Director with 17 years experience across a multitude of sectors. With a meticulous eye for detail and a deep understanding of Brand Development, he crafts progressive and impactful design solutions that deliver. From strategy, to final execution, he is committed to fostering collaboration, guiding clients through the creative process, and ensuring each project is effective and enjoyable.
Co-founder, Strategy & Partnerships
Co-founder and strategic lead at Squad, Terry has an intuitive gift for bringing the best talent together under a shared vision. A creative at heart, a natural connector, and a strategic mastermind with 20 years of B2B and consumer branding experience—driving transformative change for brands and businesses of all sizes.
Co-founder & Creative Director
Co-founder and creative visionary behind Squad’s globally award-winning work, Matthew is one half of the twin brother duo. He brings a rare set of skills to the team—craft category knowledge, 20 years of experience, and a highly coveted creative style.
Consulting Partner, Fellow Hospitality
Monique is a highly experienced hospitality and accommodation concept developer. Grounded in operations, she brings multidisciplinary expertise and a deep understanding of venue management and commercial opportunities. Fellow Hospitality has a strong track record of boosting venue turnover, profitability, and marketability. Clients include W Hotels, Salter Brothers, Accor, Marriott, Red Cape, IHG, Epochal Hotels, and Reward Group.
Consulting Partner, Spitfire Fox Hospitality
Founder of Spitfire Fox, an F&B concept studio and strategic advisory. With over 20 years of global hospitality expertise—including a decade launching and operating multi-site hospitality brands with Soho House Group—they blend creativity with commercial insight to deliver visually captivating, seamlessly executed, and highly impactful spaces that redefine food, drink, and dining.
Marketing & Communications
With diverse industry experience spanning luxury, fashion, lifestyle, events, and hospitality, Montana is a strategic and integrated marketer with extensive experience in leading and developing multi-channel marketing programs. Passionate about building brands, she has adopted an innovative, creative and analytical approach to deliver communications that increase brand engagement, with proven success in developing and executing marketing campaigns.
Design Director
A seasoned Design Director with 17 years experience across a multitude of sectors. With a meticulous eye for detail and a deep understanding of Brand Development, he crafts progressive and impactful design solutions that deliver. From strategy, to final execution, he is committed to fostering collaboration, guiding clients through the creative process, and ensuring each project is effective and enjoyable.
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