Challenge

Some dreams simply have to be realised, as was the case with John and Anna’s vision for Pietro Gallus Estate. The couple’s shared passion for seasonal produce and the fine art of distilling Italian spirits has led to the journey that has brought Pietro Gallus to life. Our task was to capture the essence of Pietro Gallus—that feeling of being swept away to a dream-like Italian escape. 

Approach

The story starts with a traditional crest, a symbol of their Italian roots. Gleaming gold packaging for grappa and gelato coloured liqueurs, carefully curated video and photography and an intuitive e-commerce website all play a role in transporting you to the sweet life.

The grappa packaging embraces the themes of ‘celebration’ and ‘La Dolce Vita’ through an expressive label that beautifully spirals up the bottle. The reflective foil on the reverse of the label fills the inside of the bottle with radiant hues of gold, taking you one sip closer to heaven.

The crisp white limoncello label spirals its way up the yellow frosted bottle resembling the zest of a lemon. It’s a celebration of the ingredient and the vibrant flavour that will have you melting into the moment. Vibrant and juicy fruit illustrations hero the fresh locally grown produce that are beautifully captured in each unique liqueur.

An estate this abundant needed a rich website experience to match. This custom e-commerce website invites you to explore the many spaces of the estate, shop products, and peruse the latest classes and experiences all in one place.

Result

An timeless brand world that binds and elevates all aspects of the estate under single vision shared wholeheartedly by its founders.