You’ve invested years building a great business. Now it’s time your brand reflected it.
Whether you’re repositioning for growth, seeking larger accounts, or preparing for the next challenge, we’ll help turn your capability into a more distinctive market presence. Through strategy, messaging, websites and marketing assets, we build Brand Platforms that make your business easier to understand, trust and choose.
Your brand should be a source of inspiration and confidence that opens doors, builds trust, and drives your business forward. But too often, it’s an outdated anchor that weighs you down. We build intelligent and dynamic brand solutions that scale with your business.
Who you are, what you offer, and why customers should trust you.
Aligning your go-to-market activity with your growth ambitions.
Building relevance, trust and stronger customer engagement.
Distinctive visual identities that build recognition and long-term value.
Websites and digital platforms that build confidence and convert.
Giving your team the tools to communicate with clarity and assurance.
Repositioning Zenith from a functional supplier to a design-led partner, inspiring the future of workspace.
View Case Study
Uniting 20 hospitality venues under one new brand and digital home.
View Case Study
A six-year partnership building a scalable brand platform for Sydney hospitality pioneers.
View Case Study
New brand and website reflecting the professionalism of their practice and the beauty of their work.
Business repositioning for a national beverage equipment and service provider. Coming soon.
Repositioning Zenith from a functional supplier to a design-led partner, inspiring the future of workspace.
View Case Study Uniting 20 hospitality venues under one new brand and digital home.
View Case Study A six-year partnership building a scalable brand platform for Sydney hospitality pioneers.
View Case Study New brand and website reflecting the professionalism of their practice and the beauty of their work.
Business repositioning for a national beverage equipment and service provider. Coming soon.
Co-founder, Strategy & Partnerships
Co-founder and strategic lead at Squad, Terry has an intuitive gift for bringing the best talent together under a shared vision. A creative at heart, a natural connector, and a strategic mastermind with 20 years of B2B and consumer branding experience—driving transformative change for brands and businesses of all sizes.
Co-founder & Creative Director
Co-founder and creative visionary behind Squad’s globally award-winning work, Matthew is one half of the twin brother duo. He brings a rare set of skills to the team—craft category knowledge, 20 years of experience, and a highly coveted creative style.
Strategy Partner - Brand & Communications
A Brand Strategist, Content Creator and Fractional CMO who brings together creative thinkers with business leaders to ensure projects deliver the right results. 25+ years’ experience working in Technology, Finance, Local Government and NFP, Professional Services, Hospitality, and Health and Wellbeing. These include Microsoft, The JP Morgan, Zenith, Mirvac, Nuzest, and Boost Lab.
Design Director
A seasoned Design Director with 17 years experience across a multitude of sectors. With a meticulous eye for detail and a deep understanding of Brand Development, he crafts progressive and impactful design solutions that deliver. From strategy, to final execution, he is committed to fostering collaboration, guiding clients through the creative process, and ensuring each project is effective and enjoyable.
Co-founder, Strategy & Partnerships
Co-founder and strategic lead at Squad, Terry has an intuitive gift for bringing the best talent together under a shared vision. A creative at heart, a natural connector, and a strategic mastermind with 20 years of B2B and consumer branding experience—driving transformative change for brands and businesses of all sizes.
Co-founder & Creative Director
Co-founder and creative visionary behind Squad’s globally award-winning work, Matthew is one half of the twin brother duo. He brings a rare set of skills to the team—craft category knowledge, 20 years of experience, and a highly coveted creative style.
Strategy Partner - Brand & Communications
A Brand Strategist, Content Creator and Fractional CMO who brings together creative thinkers with business leaders to ensure projects deliver the right results. 25+ years’ experience working in Technology, Finance, Local Government and NFP, Professional Services, Hospitality, and Health and Wellbeing. These include Microsoft, The JP Morgan, Zenith, Mirvac, Nuzest, and Boost Lab.
Design Director
A seasoned Design Director with 17 years experience across a multitude of sectors. With a meticulous eye for detail and a deep understanding of Brand Development, he crafts progressive and impactful design solutions that deliver. From strategy, to final execution, he is committed to fostering collaboration, guiding clients through the creative process, and ensuring each project is effective and enjoyable.
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