The Challenge

As Arent&Pyke grew its team, expanded into Melbourne and delivered award-winning projects across Australia and abroad, the practice had evolved significantly. The challenge was to create an identity that reflected its growing authority and ambition, while capturing the warmth, individuality and emotive quality that makes their interiors so distinctive.

Approach

Designed to grow with the practice, the identity creates a confident and consistent presence. From digital and social to studio collateral, site signage and bags, every touchpoint works together as a recognisable expression of the brand. The result is a considered framework that brings cohesion to the brand while giving it room to evolve.

Website

The new website puts Arent&Pyke’s extraordinary body of work centre stage, while creating a critical first impression for prospective clients and collaborators. More than a portfolio, it communicates the practice’s vision, expertise and capabilities, becoming an important tool for new business.

Expansive, full-bleed photography takes you inside each project, while intimate details reveal the custom joinery, expressive materials, art and objects that showcase the bespoke nature of their craft.