The Challenge

The café is a powerful place for discovery, but the opportunity was to turn that connection into something bigger and more profitable. How could Padre convert more in-store customers to eCommerce, create more reasons to engage with the brand beyond the daily coffee and explore new products and occasions that could deliver stronger margins?

At the same time, packaging needed greater shelf presence, venues needed a tighter experience and the identity needed enough flexibility to work harder across new products, channels and markets without losing the warmth and approachability people already loved.

Brand Evolution

Built around ‘The Full Spectrum of Specialty Coffee’, the brand platform reflects Padre’s breadth of expertise and a simple philosophy: great coffee for everyone, done properly, without the ego.

We built on Padre’s existing equity, retaining the crown as a familiar anchor while evolving the wordmark, typography, colour and packaging into a bolder, more expressive system. New packaging creates greater distinction across blends and Single Origins, improves navigation and puts flavour front and centre.

Retail Experience

We developed a Retail Experience Playbook to connect the brand experience across interiors, merchandising, F&B, service and product storytelling, while guiding venue upgrades and future expansion.

More importantly, the venues became places to test new ideas. Merch, limited drops, seasonal drinks and collaborations create new reasons to engage with Padre and opportunities that can move from the café into eCommerce and beyond.

Easy Tiger

That thinking also led us into Padre’s beverage program. Working with Jared Plummer, we explored new ways to use Easy Tiger, Padre’s ready-to-serve coffee concentrate. Cherry Fizz became the first seasonal iced serve, taking around 30 seconds to make, delivering up to 30% stronger margins and requiring no espresso machine.